Tuesday, March 23, 2010

NewsChannel 15 is on the WANE

The February TV rating period -- the so-called sweeps – ended up being very interesting, according to InterAmerica's survey:

INC’s WPTA morning news (5 and 6 a.m.) beat WANE’s morning newscasts.

WANE took Noon but WPTA/21 was close and WPTA won the 12:30 p.m. slot. (WANE doesn’t have a newscast at 12:30 p.m.)

WPTA captured the 5 p.m. hour (which includes the 5:30 p.m. period, which WANE abandons for the gossip show, Inside Edition)

WANE takes 6 p.m. and 11 p.m. but WPTA/21 is so close that the WANE win is niggardly.

Fox 55 news takes the 10 p.m. newcast beating INC’s CW newscast. (WANE doesn’t have a 10 p.m. newscast.)

WANE wins the weekend news periods but not by any numbers that mean anything

It seems that WANE doesn’t have coverage you can count on.

N.B. These "ratings" come from InterAmerica, Inc. (We don't use or rely on the Nielsen numbers.)